Restructured the Information Architecture of the app and simplified the ordering and return to make the process more intuitively. Also designed a custom keypad that helps presellers navigate through the items faster and input order quantity, return reason and item pack all one one shot.

These were some of the features and modules that I worked on-

1. Redesigned the calculator module to use data visualization to show trends and analytics on the sales.
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2. Designed the preseller dashboard with their tasks, progress and goal targets.

Competitive analysis | User surveys and one-on-one interviews | Quantitative Analysis | Personas | User journeys | Task Analysis | Site map

Low-fidelity wireframes | High-fidelity mockups and prototypes | Usability Testing and Findings

" The return  is very slow since we have to make multiple selections, have many input fields on different parts of the screen to record date code, quantity, reason for return etc. On a daily basis we may return almost 50+ items and we need to repeat the same task over and over again."
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-John Doe (Preseller)

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"The ordering flow has a very high learning curve. Onboarding new presellers takes a long time since they need a lot of practice to learn the details of the system"
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-Paul Smith (Preseller Supervisor)

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"The insights on the calculator is not really helping since we are not able to compare various options. And there is no flexibility on seeing historic data"
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-Paul Smith (Preseller Supervisor)

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1. Redesign the ordering and return flow to reduce cognitive and decrease learning curve and this make it faster.
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2. Design a custom keypad for ordering and returning, to help them complete the entire task in one place.
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3. Redesign the calculator module to generate more insights and add comparing capability to allow users to compare items and sales history across different months, quarters etc.

These wireframes played a vital role in enhancing the user experience as it went through several rounds of customer interviews and iterations.

I also used wireframes as an early feedback mechanism tool for usability test.

The various modules were UX approved, and ready for further refinement, visual deign and prototyping.

I had started building a brand new design system for eoStar and updated with components as we when went through the visual design stages.

The new product looked and functioned much more cohesively and with an enhanced user experience, catering to all the diverse customer feedback and customer needs.

1. We released the features were released on a prioritized manner based on customer needs.
The first response to the changes was very positive. 
Few weeks after implementation, they came back to us to tell us that the delivery flow has become faster.
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2. They are having to type less and it has become a more intuitive flow. 

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3. Customer increased their sales by targeting better products using the calculator feature by 29%
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4. Reduced time spent completing ordering and return flow by 55%.

1. One of the biggest modules was the Ordering flow which consisted of many edge case scenarios to think through, many states for card design with varying information shown to various customers based on their configuration. It took me a lot of iteration as each time, I was uncovering a new use case which had been missed out or a new need from the customer.
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2. The ordering cards were quite dynamic with many use cases and hence many different permutations and combinations of information.