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Restructured the Information Architecture of the app and simplified the ordering and return to make the process more intuitively. Also designed a custom keypad that helps presellers navigate through the items faster and input order quantity, return reason and item pack all one one shot.
These were some of the features and modules that I worked on-
Competitive analysis | User surveys and one-on-one interviews | Quantitative Analysis | Personas | User journeys | Task Analysis | Site map
Low-fidelity wireframes | High-fidelity mockups and prototypes | Usability Testing and Findings
At eoStar I was leading the redesign, for three of their mobile apps - eoTouch Delivery , eoTouch Merchandizer and eoTouch Presell
eoTouch Presell is eoStar’s sales application built to run on iOS devices.
The users for this app are primarily presellers who are customer representatives who visit retailers like Walmart. Meijer, Kroger. etc, restaurants and small mom and pop shop who they may sell to.
Customer feedback and KPI's suggested that drivers were spending a lot of time at each customer processing the delivery of inventory and collecting payments which led to -
All these reasons led to a product audit and resulted in a proposed redesign and migration from iOS to android.
Supply chain management consists of a number of user groups who are constantly communicating and collaborating with each other. This product was aimed to cater in one of the user groups - THE PRESELLERS.
Some of the tasks performed by presellers include -
Some insights received regarding the product.
These insights led to product audit and hence a proposed redesign.
" The return is very slow since we have to make multiple selections, have many input fields on different parts of the screen to record date code, quantity, reason for return etc. On a daily basis we may return almost 50+ items and we need to repeat the same task over and over again."
-John Doe (Preseller)
"The ordering flow has a very high learning curve. Onboarding new presellers takes a long time since they need a lot of practice to learn the details of the system"
-Paul Smith (Preseller Supervisor)
"The insights on the calculator is not really helping since we are not able to compare various options. And there is no flexibility on seeing historic data"
-Paul Smith (Preseller Supervisor)
These wireframes played a vital role in enhancing the user experience as it went through several rounds of customer interviews and iterations.
I also used wireframes as an early feedback mechanism tool for usability test.
The various modules were UX approved, and ready for further refinement, visual deign and prototyping.
I had started building a brand new design system for eoStar and updated with components as we when went through the visual design stages.
The new product looked and functioned much more cohesively and with an enhanced user experience, catering to all the diverse customer feedback and customer needs.