Competitive analysis | User surveys and one-on-one interviews | Quantitative Analysis | Personas | User journeys | Task Analysis | Site map
Low-fidelity wireframes | High-fidelity mockups and prototypes | Usability Testing and Findings
Redesigned the eoTouch Merchandizer app to solve the problem statement and enhance the overall experience.
At eoStar I was leading the redesign, for three of their mobile apps - eoTouch Delivery , eoTouch Merchandizer and eoTouch Presell
eoTouch Merchandiser is a mobile application designed to assist merchandisers with ensuring shelves are stocked and sales incentives are in place. eoTouch Merchandiser can operate on either Android or iOS devices.
This product was built with an engineering first approach and as the needs of the users expanded and Eostar getting more customer, it got treated as a requirement based problem solving without holistically looking at the entire product. It also lacked latest UX trends.
Customer feedback and KPI's suggested that merchandiser were spending a lot of time at each customer to complete all their tasks. There were also many adhoc tasks being added to their list as their supervisor kept calling them to update it.
The number of tickets being raised due inconsistency also was high.
All these reasons led to a product audit and resulted in a proposed redesign and migration from iOS to android.
Supply chain management consists of a number of user groups who are constantly communicating and collaborating with each other. This product was aimed to cater in one of the user groups - THE MERCHANDISERS.
Some of the tasks performed by merchandisers are -
Some insights received regarding the product.
These insights led to product audit and hence a proposed redesign.
These wireframes played a vital role in enhancing the user experience as it went through several rounds of customer interviews and iterations.
I also used wireframes as an early feedback mechanism tool for usability test.
The various modules were UX approved, and ready for further refinement, visual deign and prototyping.
I had started building a brand new design system for eoStar and updated with components as we when went through the visual design stages.
The new product looked and functioned much more cohesively and with an enhanced user experience, catering to all the diverse customer feedback and customer needs.
The redesign resulted in -