Restructured the Information Architecture of the app and simplified the delivery and payment module to reduce friction, inconsistencies and make it more intuitive by introducing progressive disclosure, step by step process.
These were some of the features and modules that I worked on.
Competitive analysis | User surveys and one-on-one interviews | Personas| User journeys and task flows | Information Architecture | Site Map | Low-fidelity wireframes | High-fidelity mockups and prototypes | Usability Testing and Findings
Redesigned the eoTouch Delivery app to solve the problem statement and enhance the overall experience.
At eoStar I was leading the redesign, for three of their mobile apps - eoTouch Delivery , eoTouch Merchandizer and eoTouch Presell
eoTouch Delivery is EoStar’s order delivery application built to run on iOS devices.
The users are delivery drivers who are picking up orders from the warehouse of distribution centers and manufacturers and delivering them to the customers. These customers can be large retailers like Walmart, Meijer etc and restaurants or small mom and pop shops.
Customer feedback and KPI's suggested that drivers were spending a lot of time at each customer processing the delivery of inventory and collecting payments which led to -
All these reasons led to a product audit and resulted in a proposed redesign and migration from iOS to android.
Supply chain management consists of a number of user groups who are constantly communicating and collaborating with each other. This product was aimed to cater in one of the user groups - THE DRIVERS.
Some of the tasks the drivers perform are -
Some insights received regarding the product.
Hence there was a company wide audit which led to the following goals.
After talking to users and conducting design sessions, we analyzed the user journeys and broke it down to smaller chunks.
The user journey for the the driver consisted of 8 phases where the phase 6 was the time the driver spent at the customer stop. This was the phase where the drivers faced the most pain points and the main goal of the redesign was also to make this phase more efficient.
" We struggle with collecting payment as, each customer chooses to make payments in different modes and its very time consuming to navigate back and forth in the app to record these"
-John Doe (Driver)
" Making edits in the order while delivery is very difficult in the cases when some of the inventory gets broken or close to expiry"
-Paul Smith (Driver)
These wireframes played a vital role in enhancing the user experience as it went through several rounds of customer interviews and iterations.
I also used wireframes as an early feedback mechanism tool for usability test.
I had started building a brand new design system for eoStar and updated with components as we when went through the visual design stages.